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I just tested making the viral Dubai Chocolate Fudge at home—yes, the one that is all over Instagram and YouTube! It glimpsed rich, fancy, and, on top of that, creamy pistachio goodness. But when my son had a taste, he expressed something that stunned me:
“It would be better without that crunchy thing.”
He was speaking about the kataifi—that crispy sliced pastry layer many people love. That’s when I thought… maybe not everyone will relish this viral, fancy dessert the same way. So, if you are curious about what Dubai chocolate tastes like and whether it is for you or not, this post is for you!
What Is Dubai Chocolate?

Dubai chocolate was first invented in 2021 by a British-Egyptian, Sarah Hamouda, who lived in Dubai. Sarah was pregnant and expecting her second child. Her craving to eat a chocolate filled with crunchy Knafeh, a Middle Eastern dessert, that could give her the nostalgia of her childhood. With Fix Dessert Chocolatier Dubai, chocolate was launched under the name of Can’t Get Knafeh of It. In the beginning, they were selling a chocolate per week, but after getting viral on a TikTok video featuring Influencer Maria Vehera, the chocolate has been shared all over the internet. And now big brands like Lindt and Aldi are producing Dubai Chocolate.
But if the big brands are involved in the production of this trending fancy dessert, that doesn’t mean the common people can’t enjoy the chocolate. But this innovative creation has been adopted by many creators, and they are making it in their own way. Homemade Dubai Chocolate desserts like Dubai Chocolate Cake, Dubai Chocolate Fudge, and Dubai Chocolate Ice Cream are getting the same popularity as Dubai Chocolate.
What does Dubai chocolate taste like?
To be Honest, I just loved this rich, sweet, and full-of-layers chocolate. Even though I am not a big fan of chocolate over Indian sweets like crunchy and juicy Jalebi or Gulab Jamun.
So the pistachio cream gives it a nutty, creamy flavor that blends really well with the chocolate and gives it something more than just chocolate. If you’re someone who loves Ferrero rocher, pistachio sweets, or self-indulgent chocolatey desserts, you might love it.
But here’s the thing: the kataifi adds a crunchy, flaky texture that not everyone may enjoy. My son, for example, loved the taste but didn’t like the crunchy part at all. So it really depends on your taste preference.
Who Will Love This Chocolate?
You’ll probably enjoy Dubai chocolate if:
- You love rich, creamy sweets
- Pistachio is one of your favorite flavors
- You enjoy layered desserts with textures (soft + crunchy)
- You like luxurious treats with a Middle Eastern touch
Who Might Not Like It?
You might not be a fan if:
- You prefer less sweet desserts
- You don’t like nut-based creams or flavors
- You don’t enjoy crunchy textures in soft sweets
- You like simple, traditional sweets over fancy ones
My Honest Take And My Son’s Review! (What Does Dubai Chocolate Taste Like?)

When I made it at home, the chocolate and pistachio combo turned out really yummy. For me, it looked great and tasted rich. But the kataifi layer? Not a hit for my son. He said he would prefer it just with chocolate and pistachio cream.
To be Honest, I just loved this one more than the other chocolates just because of its crunch and pistachio flavor. But I realised that it is not a perfect choice for everyone, just like my son, who wants to eat it without Kataifi.
What Reddit Users Say About Dubai Chocolate?

While I was curious if others felt the same way about this trendy dessert, I checked Reddit, and the responses were just as mixed as our household!
@puppuphooray“I think it tastes good, but not worth the $$$..”
The overpricing of the chocolate is highly controversial, but some users also suggest that the fine quality of the chocolate and the goodness of the pistachio make it costly.
@spankyluvsit “i’m eating one right now. it’s amazing. the inside is crispy Philo with pistachio. it’s fantastic.!”
So, if you’re someone who loves bold, luxurious sweets, you might find this your new favorite. But then, there was also this take:
“I like that it’s not too sweet and the little crispy bits are still crunchy. It’s very rich tasting so a little taste is enough for me.”
That one made me laugh—but honestly, my son would 100% agree. And I totally get that! It’s definitely a rich dessert that might be best enjoyed in small portions. Someone else added:
@theblackcat02“ I bought one from the store today and it was too sweet for my taste. I think the taste was alright, but nothing over the top. I’ll go back to my 70% Lindt dark chocolate..”
Fair point. If you don’t like too much sweetness, this dessert might feel a bit “extra.” Yet another comment stood out:
“The crunch is great but the creamed pistachios is what got me. Yes, I love the flavor!”
Now that’s a mood! It’s definitely the kind of dessert that is so rich in flavor. So yes, opinions are split. But that’s the beauty of food—what’s “too much” for one person might be heaven for another.
Try This Dessert If…
You might really enjoy Dubai Chocolate if:
- You love indulgent, layered desserts
- Pistachio and chocolate sound like a dream combo to you
- You enjoy Middle Eastern-inspired sweets
- You like desserts that look as luxurious as they taste
- You don’t mind experimenting with texture (crunchy + creamy together)
You might want to skip or tweak it if:
- You prefer simple, soft, or light desserts
- You’re not a fan of nutty flavors
- The kataifi texture sounds like a dealbreaker for you
- You find overly sweet treats overwhelming
Final Thoughts: What Does Dubai Chocolate Taste Like?
If you’re curious and enjoy trying trending desserts, give it a shot! But don’t worry if you want to tweak it. The best part about making it at home is—you can adjust it to your taste. Whether you keep the kataifi or skip it like my son wanted, it’s still a rich and beautiful dessert to enjoy.
FAQs
1. Why is Dubai Chocolate so expensive?
Ans: Dubai Chocolate often comes with a high price tag. The reason behind it is that it uses a whole lot of premium ingredients like rich Belgian chocolate and pure pistachio cream, and some may even come with edible gold flakes as decoration. Also, the textured layers (like the one made from kataifi pastry) make it gourmet. Also, the package turned out to be very elegant, which even contributes to cost, especially in gift sets.
2. Why is Dubai Chocolate trending?
Ans: Because Dubai Chocolate has gone viral on all the social media sites! There are a lot of videos on Instagram, TikTok, and YouTube that already feature this glossy chocolate being poured over golden crunchy-coded layers with a rich pistachio filling. It’s so pretty to look at, so glamorous, and so easy to do at home; it’s become the most perfect trending dessert for foodies and content creators alike.
3. What is the price of Dubai Chocolate?
Ans: Prices vary according to where one buys them from. A small box can range anywhere from ₹600 to ₹1500 in India (about $8 to $18), while high-end versions or gift boxes in Dubai can cost much higher, especially if coming from a luxurious brand or custom-made with exotic ingredients.
4. Which Dubai Chocolate is original?
Ans: According to Wikipedia, the original Dubai chocolate was created in Dubai in 2021 by Fix Dessert Chocolatier under the title “Can’t Get Knafeh of It.” It has knafeh and pistachio filling wrapped in high-end chocolate, which signifies part of a fusion of traditional Middle Eastern and modern dessert styles.
5- Can you make Dubai Chocolate without using Kataifi?
Ans: Sure! In case you prefer not to crunch pastry, you can just skip it. Instead of layering with kataifi, melted chocolate and pistachio cream could be put directly on top of a biscuit base or even a soft cake layer. Still fancy and tastes great, but just smoother!
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